thependulumswings

Last night the injured, but still proud, New York Yankees beat the uninjured, but not so proud anymore, Boston Red Sox.  The 5-3 final completed a three game sweep over the listing 2018 World Series Champions.  “Get out da broomz and swept out da trash” in a heavy “New Yawk” accent could be heard from coast to coast.  You could have watched it from coast to coast too, if you chose.

But did you?  Did you watch?  Or did you watch an NHL or NBA playoff game last night?  ESPN (the worldwide leader in hype and chasing ratings) chose the Yanks v. Sox for their national broadcast last evening.  And they will again and again this year.  The combined win percentage last night entering the game of the two teams was 38%.

Many, many seasons ago, when there were but three TV channels and one game only shown in a week every Saturday that contest would not have seen the light of the afternoon day.  Tony Kubek is shaking his head, and Curt Gowdy would be if he were still alive today.

So, why then this game?  Simple.  Always follow the money.  The only way to sell Anhueser Busch on advertising Bud Light is to grab the best ratings that you can so as to have as many fans watch as you can so as to charge as much as you can for the spot.

But is it the best route for MLB?  Local money drives TV and radio which is why all MLB teams show and tell via that route throughout the season.  So, for ESPN, the best route is to get a blackout in the combined two biggest markets that evening to sell more beer.  So, why then this way? Simple.  Always follow the money.

But, we ask again.  Is it the best route for baseball and its national branding?  Perhaps.  Its 162 game schedule and summertime slot might dictate selling the local team story to locals and hope that the playoff matchups and teams whet the appetite to a greater audience.  But, would MLB have a greater audience if it told you and sold to you the upstart teams and their starts and year-long stories?

We wonder.  Tampa, Cleveland, and Houston lead the American League three weeks in.  Philadelphia, Milwaukee, and Los Angeles (Dodgers) lead the National League.  Throw out Houston (who won the WS in 2017) and Los Angeles (who won the NL pennant in 2017 and 2018).  Can the casual fan name two names off of the four remaining teams?

If you asked the same three weeks into the NFL season we bet you could name five or six Buccaneers, Browns, Eagles, or Packers per team.  The NFL released its schedule just last night.  The Browns drew four prime time national spotlight games.  Their record in the last ten years combined is the 2nd worst in the league.  But suddenly, due to an improving defense, and a strong off-season free agent acquisition plan they are a coming national story.  Oh, and there is OBJ too.

The NFL sells what might be, not what was.  The NFL sells teams, their players, their coaches, and their strategies.  They sell the thought that parity gives non contenders a real good chance to contend. The NFL is making A LOT of money. It made $13.8 billion in 2017.

MLB sells beer to the two biggest markets on a given week night.  MLB is making a lot of money too.  It’s revenue, with way more games played, was $10.1 in 2017 in comparison.  It’s expenses are far greater to get there as well.

NFL regular season games, when pitted against MLB playoff games, amazingly out draw them in the most important game; the ratings game.

We fully understand that the two business models have their own benefits and challenges.  We just think one could learn A LOT from the other.