Lefty and Shorty Discuss Lefty and Tiger.

If Lefty and Shorty were still with us on Thanksgiving evening the night might have unfolded like this.

Lefty and Shorty sat quietly in the cool fall air.  It was nearly midnight and cars were nowhere to be found.  Lefty- Why do we stay open till midnight on Thanksgiving?  Shorty- So that we can discuss how Lefty is going to do Friday.  It’s a tall order.

Lefty sat to the left of Shorty.  Imagine that.  Shorty sat on the shorter of the two “halves” of the 55 gallon drum. Imagine that.  Each were cut down to size and retrofitted with a soft cushion top.  Lefty looked confused.

Lefty- How am I going to do Friday? And, what do you know about tall, Shorty?  Shorty- No.  Not you Lefty, the other Lefty.  Phil Mickelson.

Lefty- Phil Mickelson?  What’s he doing Friday?  Shorty- Haven’t you heard?  He is playing Tiger Woods in a winner take all 18 hole match.

Lefty- I haven’t heard anything about it.   Shorty- Worse yet, it’s on pay per view.

Lefty- How much?   Shorty- It’s $19.95 per household for you, and it’s nine million bucks for one of them.  Lefty- Somebody must be paying to watch.  Shorty-  Tiger has been paying since Thanksgiving 2005 when his ex-wife swung that nine iron through his back window and he crashed into the tree.

Lefty-  When is the last time Phil won any money?  Shorty-  In Vegas? Every now and then.  In a card game?  Twice a week.  In the Ryder Cup?  Maybe 1999.

Lefty- I won’t tune in Friday.  Shorty-  I might tune up my 57 Chevy.

Lefty- What happens if they play and no one pays to watch?  Shorty-  They’re about to find out.  It works for the LPGA.

 

Chad, Ima, and the Florida Swamp.

Do you remember Chad?  They say that everyone is famous for 15 minutes.  Chad was that and then some.  Hanging around for days, Chad was no dummy either.  He chose warm south Florida in mid November just eleven months after we celebrated the year 2000 and the 21st century replacing 1999 and the 20th century.  So just who was he?  Or better yet, what was he?

A “chad” is the fragment or fragments of paper left over when you punch a hole in a card.

In the 2000 United States presidential election, many Florida voters used Votomatic-style punched card ballots where incompletely punched holes resulted in partially punched chads: either a “hanging chad”, where one or more corners were still attached, or a “fat chad” or “pregnant chad”, where all corners were still attached, but an indentation appears to have been made. These votes were not counted by the tabulating machines. The aftermath of the controversy caused the rapid discontinuance of punch card ballots in the United States.

And what an aftermath it was.

On election night, no clear winner emerged. Print and broadcast media cited often contradictory exit-polling numbers, and the races in Oregon and New Mexico would remain too close to call for several days. Ultimately, the contest focused on the great state of Florida. Networks initially projected Gore the winner in Florida, but later they declared in favor of Bush. Gore called Bush to concede the election, but in the early hours of the following morning it became apparent that the Florida race was much closer than Gore’s staff thought.  Fewer than 600 votes separated the candidates, and that margin appeared to be narrowing.  About 3:00 AM Gore called a stunned Bush to retract his concession.

The aforementioned Bush would be one George W. Bush, then governor of Texas, and son of former President George Herbert Walker Bush.  Papa Bush was prez no. 41. The aforementioned Gore would be one Al Gore, then VP to impeached, but not removed, two term President William Jefferson Clinton. Clinton was prez no. 42. The winner of this undecided race would be prez no. 43.

That Gore won the popular vote wasn’t contested.  The final electoral college vote count, however, was left hanging by hanging chads.  The race in Florida was so tight that a miniscule difference of 537 votes sent the nation into a tizzy.  And, it sent Florida into a mandatory recount per state voting law.  As it stood prior to any recount, the red Republican Bush states amassed 271 electoral college votes to 266 for the blue Democrat Gore states.

Democrats embraced the recount.  But the Florida Secretary of State declared Bush the winner in mid recount.  Lawsuits, rulings, appeals, and reversals kept the finality of the outcome at bay for five weeks.  A few counties that still voted by using punch cards began their recount at the outset of the legal back and forth.  Was it a vote or was it the dreaded pregnant chad?

In the end the process(mess) reached the US Supreme Court.  By a five to four margin the highest court of all ruled that no timely resolution could be reached other than the original one.  This effectively made George Bush no. 43.  Chad’s fifteen minutes were up.

Indeed Chad’s fifteen minutes were up.  But meet Chad’s cousin, Ima Contest.  She surfaced last week for her fifteen minutes of fame.  She showed up in, of all places, warm south Florida in mid November.  Give that family three things-they know just where, when, and how to make an entrance onto the political main stage.

Incumbent Democrat Senator Bill Nelson and former Governor Republican Rick Scott engaged in an expensive and hotly contested mid-term race to represent Florida in the Senate.  The results are inside of 0.50% points difference.  It’s deja vu mandatory recount time.

Oh, and meanwhile in the governor’s race, unofficial results show Republican former Rep. Ron DeSantis leading Democratic Tallahassee Mayor Andrew Gillum by 0.41 percentage points.  Gillum, identically to Gore(the inventor of the internet) called DeSantis and conceded.  But as Lee Corso (Floridian himself)has said a few times, “not so fast my friend.”  Then Gillum, identically to Gore (the world’s most respected authority on climate change) retracted his concession.  He wants to monitor the mandatory recount too.

Ima contests the two elections because, of all things, not all of the votes supposedly have been counted when they were supposed to be by law.  These include 266 absentee ballots that arrived Sunday at the Miami-Dade election office.  Sunday was a full five days after the law mandates all votes be counted by 7 pm on the night of the election.  But, laws be damned apparently as the incumbent Senator Nelson contends that not counting these votes will disenfranchise(remember when you had thankfully never heard of that word before?)  voters and has filed a suit accordingly.

Some recently displaced hurricane evacuees voted by email.  The county commish in that area admits that this isn’t within approved voter guidelines. Will those votes be allowed?  Palm Beach and Miami have now failed to get the recount done in a timely manner as well.  Lawsuits, allegations, claims of voter fraud, and more lawsuits from both sides have further muddied the murky waters.

How about a request for removal from office?  Even former Governor Jeb Bush had a few words for that swamp near The Everglades.  “There is no question that Broward County Supervisor of Elections Brenda Snipes failed to comply with Florida law on multiple counts, undermining Floridians’ confidence in our electoral process,” former Governor Jeb Bush said. “Supervisor Snipes should be removed from her office following the recounts.”

Of the 4,687 US statewide general elections held between 2000 to 2015, 27 were followed by a recount, and only three resulted in a change of outcome from the original count.  So, the odds are slim to none that anything becomes of any of this other than lawyers making bank.

Yet, recount deadlines have been missed and missed again.   Apparently the educational system in a few counties in the great state of Florida isn’t too good.  Some folks can’t count, while others can’t tell time.

Eighteen years ago, after five weeks of back and forth, it all wound up in the US Supreme Court.  This time we stand at a week plus and counting.  This mess of a messed up process might end up in the highest court as well.  If it comes to that, shouldn’t newly appointed Judge Kavanaugh cast the deciding vote?   That would read like a movie script, and Oscars for all.

Chad and Ima and Florida are unfortunately forever linked and riding on this Groundhog Day, post-election merry-go-round.  And around it goes.

 

Why Did We Stop Now?

  • And, for some reason, all is now quiet on the “must take down offensive monuments front.”  So, now that many “offensive” Civil War memorials have been taken down in several of our “united” states ,we ponder, ‘is society any better because of it?’  Did the ones we took down make our country a better place?  Do all of the ones that remain up make our country a worse place?  Why did we put them up in the first place?  Why did we take some of them down?  Where is the outcry to take the rest down?

How many remain?  Ah, take a look.  The research done for that recent AL.com article shows 30 of the 50 United States still have one or more tributes, monuments, or statues depicting a Confederate memorial of some sort.  The list is led by Virginia where 242 still stand upright.  242!  In all there are approximately 1728 spread across the aforementioned 30 states.  1728!

The vast majority stand south of the famous Mason-Dixon line.  But not all of them do.  One or more adorn public land in Iowa, Maryland, Ohio, New York, Pennsylvania, and shocker of shockers, Washington D.C.   But, but, how can that be?  Seems like we agree to disagree?

Apparently, we couldn’t even agree in the mid 1700’s where Pennsylvania and Maryland began and ended.  It’s how we first came to know Mr. Mason and Mr. Dixon.  A World Atlas excerpt follows.

The Mason-Dixon Line became widely known as the symbolic divider between the Northern and Southern states during America’s Civil War; in short, it divided slave states from non-slave states.

However, the original Mason–Dixon Line was actually a demarcation (or border) line between Pennsylvania and Maryland, in an effort to settle an 80-year land dispute between the two colonies. It also included the western border of present-day Delaware, as it was then a part of the Pennsylvania colony.

The ongoing dispute between the Penn family of Pennsylvania, and the Calvert family of Maryland over the border between the two colonies finally erupted into war in 1730, one known as Cresap’s War. After years of conflict, England’s King George II negotiated a cease-fire in 1738.

Shortly thereafter, the Penns and Calverts commissioned two Englishman, Charles Mason and Jeremiah Dixon, to mark the official border, and solve their property dispute.

Mason (an astronomer) and Dixon (a surveyor) used celestial measurements to form an accurate 233-mile-long line (or boundary) between Pennsylvania and Maryland, and the 83 mile-long between Maryland and Delaware.  The project took nearly 5 years.

After we solved where Maryland ended and Pennsylvania began, the Mason-Dixon line was extended, as mentioned above, to mark the south (slave states) from the north(non slave states).  So, after the war and over time, well over 2000 memorials were erected to honor the bravery, leadership, or passion of those who fought (and/or died) for the Confederacy. Even more were erected nationwide to honor the Union side of the very deadly combat.  The Confederate ones were placed in at least 30 states. There were only 36 states ratified into our United States by the end of the war in 1865.

Can’t you imagine the dedication ceremonies back then?  They likely looked and sounded just like the ones we have now.  The Star Spangled Banner was played by the local high school band.  Politicians stood up and thanked all for coming.  They droned on about how important this moment was to memorialize those who came and died before us.  A prayer was said for those who perished for what they thought was a good cause.  People dutifully bowed their heads.  The statue was unveiled.  People clapped.  Then, everyone ate a ham sandwich and drank a cup of punch.  Work beckoned.

One hundred and fifty years later we decided that these monuments were actually a terrible reflection on our society even though 30 of 36 states erected them and celebrated them for what they were-symbols of what tore us apart and eventually made us stronger, one union, one United States of America.

And, what about those Union memorials.   There are many thousands and they adorn every corner of this country.  Should they be taken down?  They honor Americans who displayed the same passion, leadership and bravery.  They stood for what they believed to be the right thing.   They fought and killed many thousands of US citizens who opposed the abolition of slavery.  Slavery, mind you, was but one of a few other disagreements that never are mentioned nor discussed.  The Union memorials were erected and celebrated for what they are-symbols of what tore us apart and eventually made us stronger, one union, one United States of America.  Sound familiar?

U.S. women were granted the right to vote in 1919.  The right was ratified as the 19th Amendment to the Constitution in 1920.  Just four years prior, in 1915, the US House of Representatives voted against the right to vote.  Should any memorial for any US citizen or US government leader who opposed this cause be torn down?  Or, maybe this discrimination doesn’t rise to the tear down level?  There were even women back then who opposed having the right to vote!

In recent years incivility and unrest over jury verdicts or police actions has led to serious street violence and crime.  A few have reached a level of violence where citizens have thrown rocks, or worse shot at and killed law officers they feel break the law, not uphold it.  Should we have statues erected for the citizens cause?  Should we have statues erected for the police cause?  Both?  Probably neither.   But if we did, my guess is that in 150 years or less one side of the cause will have had their statues removed.  Times change.  Opinions change.

Heck, Mason and Dixon probably disagreed with one another.  Can’t we all just get along?  Obviously not.  Or, better yet, can’t we all realize that what tears us apart can make us stronger if we are willing to recognize it, debate it, and learn from it?

History cannot be changed.  History cannot be erased.  History can teach.  It’s time to learn.

 

 

 

 

Lefty and Shorty Take Dead Aim at the Gun Debate

Way way back in 1964, or 5, or 6 I frequently made a Sunday PM trip to the Gulf Gas Station a couple of miles from our house.  I did not know it then, but it was on that road and back that my father (Boom Boom) began teaching his lessons of life to me.

Lefty and Shorty were the amiable service station attendants.  Well, that’s what they were called back then as every pump was full serve. Sunday’s were slow.  We had their full attention.   Dad interacted with them as they checked the oil, washed the windshield, pumped the gas, and took the money.  He tipped them as well.  They were the main characters in the first lesson I learned.  They were funny. They always had a back and forth to their banter.  And, they always had a kind word or three for me.

I’m gallantly attempting to write my first book.  Lefty and Shorty “star” in the first chapter.  What was the first lesson?  Sorry, you ‘ll have to wait for the book (my publicist, if I had one, would be SO proud).

If Lefty and Shorty were alive today their exchange based on recent events and subsequent headlines might go something like the below.

Lefty -All of these mass shootings need to stop.  The Pittsburgh synagogue is just the latest.  Shorty -How are you going to do that?  Lefty -Eliminate automatic weapons, like AK 47’s.  Shorty -AK 47’s aren’t automatic, they are semiautomatic.  And how would you eliminate them?  Lefty – Stop selling them. Shorty – The sale of them in the US has been illegal since 1986 legislation which attempted to put more teeth into the 1968 Gun Control ActLefty -Then stop selling all assault type rifles.  Shorty -If you stopped selling ALL guns legally today there would be about 330 million in the US alone, or about one for every living American. Lefty -Then we should require background checks to be for an extended period of time before anyone can buy a gun.  Shorty – So if I buy a gun today I wait seven or more days, not four, to be cleared?  Lefty – Exactly.  Shorty – So if I buy it three days earlier than previously planned I can get it cleared the same time as I do today.  Lefty – Well then, since you know it all, what is the answer?  Shorty – Isn’t the problem that people just kill other people far too easily regardless of the weapon?  People kill with their hands, knives, blunt instruments, handguns, rifles, and semiautomatics.  Lefty -Go on.  Shorty -It’s like the war on drugs Lefty.  People only stop doing drugs when they want to stop.  Guns don’t kill people, people kill people.  Lefty – And?  Shorty -There are hundreds of millions of people who own guns, safely store guns, hunt, shoot at targets, and have them at the ready for safety reasons.  Lefty – Here goes the 2nd Amendment hide behind speech.  Shorty – It’s not a hide behind.  It’s an original amendment in the Bill of Rights.  Lefty – That was 250 years ago and was designed originally to provide protection from an overbearing or oppressive government.  Shorty -So because of the expressed original intent you don’t think the need is there anymore?  Lefty – No.  Shorty– Don’t you and your left leaning friends worry about President Trump and his “instability” as the head of the most powerful nation in the world?  Lefty – Yes.  Shorty – Then you should go buy a gun even if it takes seven days to clear, cannot be automatic, and does not have a buttstock. It’s your right you know.  Lefty-I’m going to fix a flat tire.

Do Money Matters Make You Squeamish?

squeam·ish
/ˈskwēmiSH/
adjective(of a person) easily made to feel sick, faint, or disgusted, especially by unpleasant images.
We understand.  Money, Budgeting, Finances, Stocks, Bonds, IRA’s, 401k’s, College Saving, Retirement Planning, and Estate Planning, etc. isn’t everyone’s longest suit.  But, it is very important to everyone and their loved ones.  The boomboomsroom.com staff shares your uneasiness.
If you had a bad toothache what would you do?  You would, of course, go to the dentist.  He or she is a professional.  Well, wouldn’t your cure for the money aches be the same?
ad·vis·er
/ədˈvīzər/
noun
noun: advisor
a person who gives advice, typically someone who is expert in a particular field.

A professional financial advisor can provide a smooth path towards your realistic goals.  Their broader view than our tunnel vision can be the calm in the storm of the many ups and downs of the financial journey.

We are pleased to tease today that starting roughly November 1 we will have a seasoned professional delivering  market commentary and a long-term view of what it all means three days each week, or as often as the market directs us.
We can tell you that it will be a quick and easily understandable read.
We hope that you will enjoy and benefit from this new feature.

Will Calling Them “Campers” Really Help Anything?

editor’s note: The post that follows is not meant to demean the downtrodden.  It only expresses our view that while many are well intended to help those in need, perhaps the problem and the solution needs examination.  Further we know many of our readers do great work in this area to make the best of this problem.  We would appreciate your candid feedback on this if you wish.

From 1951-1971 a very popular TV show had a 20 year run with an unbelievable 672 episodes in “the can” as the Hollywood crowd used to call it.  Impressive.  It was called The Red Skelton Show.   It starred none other than a quite famous actor/comic named, you guessed it, Red Skelton.  Red did standup, had a couple of guests, an occasional musician, and did several skits with characters that he developed quite well.  It was truly a variety show.

One of the characters that Red developed quite well was Freddie the Freeloader.   As you can see from the linked clip the jokes were about a down on his luck homeless man.   Let’s repeat that, “the jokes were about a down on his luck homeless man.” In today’s world even the thought of that would not be whispered in creative circles.  It isn’t what we do today.  Today we help people.  We make all feel good, feel equal.  Or, at least we think we do.

This writer actually met Red Skelton at a poorly attended book signing of his many years ago.  It was so poorly attended we had the opportunity to get better acquainted.  My impression in a short 15 minutes was that what Red actually attempted to do in all of his works was show a world as it was and do so in a kind and funny way.

Today his message would not even be heard because his premise would be looked on as outrageous by those who choose what actually goes “in the can.”  It would also be panned by those who wish to shape the narrative for political gain by telling those that are willing to listen that others are insensitive.

You see Freddie the Freeloader, by his own admission was a “hobo.”  If you can believe Wikipedia,  hobo is a migrant worker or homeless vagrant, especially one who is impoverished. The term originated in the Western—probably NorthwesternUnited States around 1890.[1] Unlike a “tramp“, who works only when forced to, and a “bum“, who does not work at all, a “hobo” is a traveling worker.

So, a hobo was a homeless worker as opposed to a tramp, vagrant, or a bum.  That’s a small consolation prize perhaps. Eventually, the words tramp and bum fell strongly out of favor for “the homeless.”  Homeless, soon enough, sounded too demeaning and was replaced by “the underserved.”  Recent trips to Portland and other cities that embrace/accept high populations of whatever you choose to call “them” now refer to “them” as “campers.”  Yes, if you haven’t been to sunny Portland you haven’t seen the many campers.  If you haven’t been to downtown LA you haven’t seen the square city miles of sidewalks of tents pitched.

So, we must wonder aloud, does what you call a person who unfortunately has a problem or problems that lead to this life make that person’s life any better?  Does it make you or them feel any better about their plight? More importantly, what are we doing as a society to reduce the number of campers by solving the root cause or causes of their descent?

We ask because we don’t know.  Recent surveys by multiple services and government agencies show that in spite of everyone’s best efforts the homeless population stands at a guesstimated 550,000 people.  It’s down from a 2008 Great Recession peak by about 70,000.  If you look at a glass as half full I suppose that is progress.  But, if you look at a glass as half empty, isn’t having over one half of a million people sleep on the streets of the most developed country in the world sad?  It is.

Some folks are in the camp (no pun intended) of “you are what you make of yourself.”  Others want to give everyone everything to either make themselves feel better about themselves or truly think they are making a bad situation better.  We wonder if there is a middle ground that should be vigorously explored.

Goodness knows a warm bed for a night or a sandwich during the day is a nice and needed humane gesture.  We just wonder if the root cause is being addressed aggressively enough.  In other words what got someone to this spot?  Are we treating the symptom or the illness?  The symptom is homelessness.  The illness is?  Addiction?   Mental illness?  Physical disability?  Job loss?  Indifference?  Laziness?  Several of those can be helped.  At least one or two don’t deserve it.

We are very familiar with a worthy mission in Houston, TX.  It is The Star of Hope.  It has multiple programs for men, women, and children.  Taken from their mission statement is “Positive life changes are encouraged through structured programs which focus on spiritual growth, education, employment, life management and recovery from substance abuse.”

The program within the program that we are most familiar with helps mothers who have been domestically abused and have or would be living in the streets with their children were it not for this program.  Picture an old school motel layout.   Hotel rooms are more like small efficiency apartments.  There is a cafeteria, a meeting room or two, and a few offices.  The one and only goal is to get them back into society in a productive manner ASAP.  The requirement to live there is that either you have a job, are actively looking for one, or are headed back to a school to get to a trade or job.  All children must be enrolled in a school.  The help given is only for those looking for a hand up, not a hand out.  But the help given demands that you understand the difference between the two.  And, that, we believe is a real key to success.

We don’t know, but are fairly certain, that there are many fine outreach programs across the US.  We wonder aloud though, “isn’t there a better way, a quicker solution, a more concerted effort available to us if we put our collective heads together?” No, we aren’t talking about another bloated government tax dollar throw away.  We are talking about civil people doing civil things.

Or, is this the far end of the tough side of the bell curve and we should just do what we can(whatever that means)? We’ve been to black tie fundraisers and ate steak and drank champagne and donated money for a couple other homeless causes.  It felt good I guess, but it didn’t do anything.   In 1986 we connected our hands together for “Hands Across America.”  It felt good I guess, but it didn’t do anything.

We suppose the answer lies in who you think “campers” are.  We suppose the answer lies in what you think “campers” can become.   We don’t think it’s what you call them.

 

 

 

Please Pardon Our Dust Update.

Last week we mentioned a minor tweak or two was forthcoming to make your reading and how you get to “new news now” easier.

So today we come to you with  “new news” via email as before.  The tweak is 1) how the email looks, and 2) that it takes you directly to the article on the website itself, not in your email.  Simply click on the blue underlined link as before.

With this comes a timeline for us when we alert you.  So, every 8 am,  if we have posted anything in the prior 24 hours, you will be notified.

Given that we have readers from coast to coast we thought this time might be best for alerts.  The website of course evolves with posts 24/7 as written.

Thanks for making us a part of your daily reads.   Please feel free to pass our site onto any of your friends and family that you think might enjoy it as well.  We aren’t above a little groveling as you know.  We’ll be even better soon.

In the meantime, please pardon our dust part II.

No News Is Good News

You may have noticed that the boomboomsroom.com staff hasn’t posted a news article in a week or so.  It’s because our news editor has been on vacation.   Not really, we don’t have a news editor.   It’s because the staff hasn’t really felt like posting one.

We wondered aloud this afternoon why.  Why no news?

Sure there’s been news.  There is plenty of it every day.  We think our aversion to news stories the last week or so is driven by what we see or hear, who we hear it from, and how we feel about it.  And, we feel like what we have been seeing and hearing has given us news fatigue.

We did some research today and discovered that Googling “news fatigue” is a dead-end.  There is no such thing apparently.  Or, maybe there is and no one trademarked the phrase just yet.  We looked on Dictionary.com too.  Again no such thing.  The site actually asked if we meant “nest egg.”

Tzatziki anyone?

Each year Dictionary. com adds new words/phrases that have been coined along the way.  Glamping is where glamorous meets camping.  Tzatziki is a greek yogurt sauce that is made with garlic and cucumbers.  A dumpster fire is a total loss, worthless, or bad outcome.  Well, dumpster fire is very close to what we were looking for.  But, why no news fatigue?

So the staff met this afternoon, tried some tzatziki,  and decided to help both sites as they clearly aren’t as “on trend” as ours is.  We decided that news fatigue is a noun that describes one’s feelings after watching any of CBS, NBC, ABC, Fox News, MSNBC, or CNN (which some call “fake news” on a rather regular basis).  Those feelings are hopelessness derived from the ridiculous one-sided approach to the same subject and incessantly droning on daylong about it. It’s furthered by the negative angle of that one-sided approach.

Lastly, it’s compounded by the stench emanating from Washington.  Congress members get low, low cost (you’re subsidizing greatly) haircuts and manicures.   We wonder if we could install free showers to?  Everyone in that swamp needs a soap and a rinse.

Hopelessness overtakes those afflicted with news fatigue.  So what is the cure?  We hope there is a better one for the long-term.  Meanwhile, what is the short-term remedy to ease the pain?  After little deliberation we think turning off the news channels until your fever subsides is a smart start.  After all, there are people who report the news and people who make the news.   We suggest that you make your own news, and make it positive in whatever you do.

No One Out Pizzas The Hut. Or Do They?

Do you like pizza?  Of course you do.  Pizza is as American as hot dogs, apple pie, and Chevrolet.  Sales have been growing like a rising crust for nearly three decades as more companies found more ways to serve you a pie.  Except one.  Pizza Hut.

Pizza Hut has been the king of the biz.   It’s been the number one market share pizza company for decades.  Long live the king.  Below is how the American scoreboard tallied entering 2017.

  1. Pizza Hut – $5.8 billion in total sales
  2. Domino’s – $5.3 billion
  3. Little Caesars Pizza – $3.7 billion
  4. Papa John’s Pizza – $2.9 billion
  5. Chuck E. Cheese’s – $885.2 million
  6. Papa Murphy’s Take ‘N’ Bake Pizza – $884.8 million
  7. California Pizza Kitchen – $657.4 million
  8. Marco’s Pizza – $488.9 million
  9. Cicis – $449.7 million
  10. Round Table Pizza – $442.6 million

In 2017 that long reign ended.  Domino’s took over as the market share leader late in 2017.  Domino’s slice of the U.S. pie is now estimated at 14.2% to Pizza Hut’s 14.1%.

A quick 23 years ago, in 1995, Pizza Hut had 25% of the fast food pizza market, compared to Domino’s 11% and Papa John’s 2.2%.  

Regardless of the category those who see the need and introduce the category (as well as their products to service that need) usually maintain a stranglehold on the number one position.   Or, sometimes the category grows so much, they might be in a dogfight to keep it, but their sales are growing rapidly side by side others.  The Coca Cola Co. and Pepsi Co. fit that description.

But not Pizza Hut.  How they have allowed their dominate market share position to fall this far is worth an entire semester of a business graduate school’s attention.

Making a pizza from scratch is a lot like running a company.  A good dough forms a great crust as a base.  Pizza Hut thought they were in the retail store pizza business.  Domino’s decided that they could advertise nationally and deliver locally. Image result for pictures of dominos delivery Papa John’s followed that recipe shortly thereafter.  Pizza Hut had stores coast to coast before the first Domino’s delivered.   So much for a great base.  Pizza Hut failed to realize that they were in the pizza business not the retail store business.  Consumers evolve.  A Pizza Hut pizza and a movie at the theater became Domino’s at your door and a flat screen TV in your den.

What toppings would you like?  These are the features and benefits of your brand.   For your toppings you might like fast delivery of a warm pizza that you can order from Al Gore’s internet at a great price.  Fast, warm, internet, and price.  Sounds simple doesn’t it?  Actually if you listen carefully to consumers, it is.

Marianne Radley took over as Pizza Hut’s Brand Manager position last year.   One of her comments follows.

Some of the focus, she says, should be on improving the company’s use of data and consumer insights, and how it interacts with patrons. “We’re a company that’s stuck in a transaction mindset, and we need to pivot to a customer lifetime mindset,” says Radley.

Another approach that may please consumers is finding their favorite brand/style of pizza in the frozen food section of their grocery store.  But, there is no Hut inside the freezer either.  Whataburger, a burgeoning retail store hamburger chain based in Texas, has their brand name mustard, spicy mayo, ketchup, and frozen fries in a large grocery chain that trades in similar markets.  Why not?  It’s but one example of extending your reach.  PF. Chang’s has frozen meals in there as well.  There are many others.

And finally, and quite importantly, there is who you are in the eyes of your customer or your potential consumer.  Ms. Radley lays out the multiple missteps of the brand’s marketing in this Ad Age article quite well.  In it she states that Pizza Hut is actively looking for their sixth agency in about a dozen years.

She also wants to keep the current tag line, “No One Out Pizzas The Hut.”  There is just one problem.  Currently everyone does.

 

 

Lefty and Shorty Discuss All That Is the NFL.

Last evening Lefty and Shorty were all but ready to close the Gulf Station.   Mosquitoes were everywhere and cars were no where to be found. Lefty- Why do we stay open until midnight?  Shorty-So that you and I can discuss the NFL.

Lefty sat to the left of Shorty.  Imagine that.  Shorty sat on the shorter of the two “halves” of the 55 gallon drum. Imagine that.  Each were cut down to size and retrofitted with a soft cushion top.

Lefty- New England has won more games and Super Bowls than anyone else, why can’t Tom Brady and Bill Belicheck get along? Shorty-They’ve worked together for 18 years.  That’s a long time.  I’m tired of working with your sorry butt after ten.

Lefty-Yes, but Tom Brady is the greatest ever.  Shorty- Tom Brady has had the most favorable rule changes to protect the statue of a QB that he is ever imagined.  Different eras are very hard to compare.  Only one thing is for certain.  No one cleans windshields like us anymore, no one.

Lefty- Well Bill Belicheck doesn’t appreciate him enough.  Shorty- So said my ex-wife and every wife to her husband since Y A Title completed his first forward pass.

Lefty- What rule changes?  Shorty- You cannot tackle the QB anymore.  He sits back fearlessly scouring the options to throw to.    It’s a pass first league.  It’s a mismatch WR or a Gronk TE type in space versus a DB who cannot cover.  It would be like me watching you having to defend Lebron.

Lefty- Is that why so many pass interference calls are made?  Shorty-Pass interference is the most punitive flag thrown.  It’s worse than forgetting the oil pan when changing the oil.

Lefty-Well at least there are a few new exciting teams this year.  Shorty- There are every year.  The game is built like NASCAR cars.  If you have a losing record in the prior year your schedule the next is easier.  Your draft position is higher.  You cherry picked good free agents from good teams.  Everything is designed to have all cars on the last lap with a chance to win.   Unless you get a nail in your tire you have a chance.

Lefty- Well wasn’t that crazy that Vontae Davis flat quit on his team and retired at halftime?  Have you ever seen anything like that?  Shorty-It reminds me of when we are tuning an engine together and you see the food truck pull up.

Lefty-Want to pick a game to bet against each other this week?  Shorty- Sure, I’ll take DA Bears minus five over the low flying Cardinals.  Lefty-Deal.

Lefty- And this time if I lose I promise to pay up.  Shorty- If you don’t you’ll need to enter the NFL concussion protocol.

Lefty- See you tomorrow Shorty.  Shorty- Unfortunately.

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